Why is the President of Spain, Pedro Sánchez, going to visit Apple? — 2022

The President of the Government of Spain, Pedro Sánchez, is currently on a tour of the United States and more specifically in the western part of the country where a large part of the economic and technological powers are located, including Apple. It is said that Sánchez could visit theApple Park headquarters in Cupertino, but to what end? We analyze it.

Pedro Sánchez, 'on the hunt' for investors for Spain

On Tuesday, the Spanish president began a tour of the United States in which, according to sources close to Moncloa, he intends to attract investors to our country. And for this, it has set itself the goal of visiting the headquarters of the world's leading technology companies based in California. Yesterday he met with Michael Bloomberg, one of the founders of the Bloomberg medium that has given us so much good information about Apple (among others).

Today he will be visiting Los Angeles and at 12:30 a.m., which for us will already be Friday (3:30 p.m. there), he will begin a meeting with the CEOs of HBO, Netflix, Disney, Warner and Activision . And although Moncloa has not yet officially confirmed its agenda for tomorrow, based on information from general Spanish media we can confirm that will visit Apple Park to meet with Tim Cook , CEO of the company. An act that is probably carried out in private considering that Apple normally does not offer photographs of the meetings of its managers with public representatives when they take place at its own headquarters.

– Pedro Sánchez (@sanchezcastejon) July 21, 2021

Among the topics of conversation is likely to be the contribution to Apple employment in Spain and it is that just yesterday it was known that the company had created more than 400 new jobs in our country, making its workforce rise to 1,800 employees. The company itself also stated that it offers 70,000 jobs only in Spain adding the indirect jobs of application providers and developers.

We do not know if Cook will get these figures from Sánchez, something that is presumable considering the economic crisis derived from the COVID-19 pandemic. At the moment we insist on emphasizing that the points of conversation that will be discussed are unknown, nor is it known if there will be any public act after this meeting.

Tim Cook already met with Sánchez in 2018

At the end of October 2018, the CEO of Apple stopped in Madrid during his visit to several European countries where the company has headquarters. During his visit, he was not only in the already mythical Puerta del Sol Apple Store, but also visited the Palacio de la Moncloa to meet with Pedro Sánchez, who at that time had only been at the head of the government for a few months.

There was no press conference after this meeting, but it was learned that they had talked about the famous Google Tax that was finally approved by the Senate at the end of last year and came into force last January. Apple is one of the victims of this measure that imposes a 3% tax on those companies that receive income from various online activities.

Tim Cook and Pedro Sanchez

It should be noted that also in 2020 there was a meeting at the World Economic Forum in DAVOS in 2020 , where several of the most important CEOs of technology companies, including Tim Cook, wanted to meet with President Sánchez to assess precisely the way in which Spain would end up applying the aforementioned Tax.