This is the market share of Apple TV + against Netflix, HBO and more — 2022
Even though that himApple TV+ contenthas been growing in the last two years since its launch, the truth is that it is still a secondary platform for many users. Despite the fact that its catalog only includes exclusive titles and has an undeniable seal of quality, it seems that it is not helping it to reach a relevant market share. This is at least what is shown by the latest data regarding the market share of streaming platforms during the last quarter of 2020, as shared by JustWatch after conducting a study.
Apple TV + reaches only 3% of the market
According to the aforementioned study, the online television service of the apple brand reached only 3% of the market share. Certainly it is not very comparable to other markets, since platforms of this type can be complementary and the same user can be of several of them. In any case, the Apple TV + data seems very poor. It must also be said that the data is only relative to USA , where the study was done. Precisely this fact makes the little impact of the platform in a native country of the brand and in which they usually raise their products to the top of the sales rankings even more remarkable. It seems that with the services it is not being like that.
- Netflix – 31%
- Amazon Prime Video – 22%
- Hulu – 14%
- Disney+ – 13%
- HBO Max – 9%
- Peacock – 6%
Does Apple have a problem with its platform?
Obviously Netflix is the rival to beat on all platforms, although its extensive catalog, its good reputation and the years it has been online are very important factors that play in its favor. However, we can see how Apple TV + has been overtaken by other platforms such as Disney +, HBO Max or Peackock that were put on the market some time later.
Tim Cook already stated a couple of years ago that it was not his intention to compete with Netflix. In a way, the company wants this type of service, such as Apple Arcade, to end up being one more complement to its complete ecosystem. Hence also thenew apple one plansrecently released.
In any case, it is clear that the company will not be completely satisfied and in fact we can observe a less curious strategy with the promotions of its service. The first users of Apple TV + were awarded months ago with an extension of their free trial until this month of January and just a few weeks ago it was confirmed that it could last until June. Will they have to see these figures?
Although its price of 4.99 (dollars and euros) is one of the lowest, it seems that the Apple TV+ main handicap remains the meager content against its rivals. Most competitors have third-party content, but this one is only made up of exclusive and self-produced material, so that also means that it has slower growth. Its interface didn't help much either, mixed with movie rental content, although it must be said that in recent months both sections have become more differentiated.