Scott Forstall, former vice president of Apple, spoke about Steve Jobs in an interview — 2022
The figure of Steve Jobs continues to maintain a high interest as to fill newspapers, magazines, blogs. And it is that despite having died more than 7 years ago, in October 2011, Jobs remains an indispensable figure for understanding technology today and of course also the company he founded in 1976 with Steve Wozniak and Ronald Wayne.
Scott Forstall He was another of the key figures in the history of Apple and that is that for several years he was vice president of iOS in the company until he left the company in 2013 to dedicate himself to other projects. In an interview last October and published yesterday, Forstall talked about how his former boss and friend Steve Jobs favored creativity.
Forstall still remembers and praises the creativity of Steve Jobs
Scott Forstall has been out of Apple for more than five years. In this time he has devoted himself mainly to Broadway production. Nevertheless Forstall does not have a bad image of the apple company or of its great figure Steve Jobs. So much so that he is full of praise every time he is asked in an interview.
Philosophy Talk yesterday published an episode entitled The Creative Life, La Vida Creativa translated into Spanish. This episode that was shared on YouTube has a interview with scott forest l in which he was asked what it was like to work for Steve Jobs and to what extent their relationship influenced creativity.
I think when we were working on a given project, on new features, we protected that sprout of a new idea and we were very careful about it. Certainly, if we got to a point where the idea wasn't good, we would scrap it, but the moment we considered whether or not it was worth it, we were 100% behind it. You can really create a positive environment to support creativity. Scott Forstall reminisced about his time working with Steve Jobs.
Forstall also explained a curious method that was followed in Apple to support creativity . This meant that every time a Mac OS X release was completed, the team was allowed a full month to work on whatever they wanted. Forstall remembered how, without setting any kind of limits, they could create incredible ideas. Once that month was over, everyone presented their ideas and In one of those periods of creativity, the idea of what would later be the Apple TV was born.
Another of the questions that Forstall was asked in the interview was about the risk taking in creative fields . In response, Forstall recalled how they took risks by releasing the iPod nano before the iPod mini:
I think you're always taking risks. Once at Apple we had been close to bankruptcy and we came out with the iPod and it sold well; we had the best-selling product per unit in the history of the company. Then we came out with the iPod nano. We knew we were going to develop it and we canceled the entire iPod mini line before we even shipped the new product. This could have devastated the company but we did it because we believed in it and took the risks.
You can see the complete interview with Scott Forstall by clicking here . From La Manzana Mordida we believe that it is very interesting not only to discover lesser-known aspects of Apple but also to discover how creativity is encouraged in a sector such as technology that today is sorely lacking in innovation that we saw in the past with almost any new product that was brought to market. These are undoubtedly the values that are respected from theorigin of apple40 years ago.
What do you think of these statements by Scott Forstall about the methods of Steve Jobs and Apple itself? Leave us your impressions in the comments.