Did you know that there is an iPhone with Android and it is not from Apple? — 2022
The association of the iPhone brand with Apple is automatic given the overwhelming success of these devices after 13 years on the market. However, it is possible that you did not know that almost a decade before Steve Jobs presented the original iPhone, a similar trademark had been registered in Brazil, which also did not use it until the apple company had already launched several terminals. We recall this fact in connection with a recent lawsuit filed against Californians for this trade name.
iPhone gradient, the brand that Apple overshadowed
The history ofApple lawsuits against Samsungand other rivals at the expense of patents previously registered by them. However, it is not so common to find reverse lawsuits. The Brazil-based company IGB Eletrônica filed a lawsuit some time ago against the firm now led by Tim Cook because of the name of the iPhone and this has recently been accepted by the courts.
To understand the origin of the controversy between IBG and Apple, we must go back to the year 2000. It was in this year that the Brazilian company registered G Gradiente iphone in the relevant registry of its country with the firm objective of launching a phone with this name. . It took 8 years for this name to be approved, but by then the first iPhone had already been launched by Apple and the 3G model was already on its way, so at a commercial level this brand was already associated with the American company. Since IBG they had no problem launching their own phone with this name several years later, in 2012.
The iPhone Gradient G launched in 2012 had more than notable differences with Apple's iPhone, even having Android as its operating system, but this was not enough for Californians to settle for it. The company decided to file a lawsuit with the Brazilian registry for IBG to withdraw its phone or change its name, alleging that despite having the patent in its name, they did not use it until Apple launched its phone. Finally this demand was accepted and the company of the G Gradient iphone had to withdraw its product.
Now, with IBG's new appeal, we find ourselves before an uncertain and somewhat contradictory panorama. It is complex to determine which of the two parties is right in this case. Despite having registered it years before, the iPhone Gradient G was not patented when Apple launched the iPhone in 2007 and in that sense they would not have any guilt. In view of this, it is not understood that the Brazilian trademark registry granted the name to IBG a year later. Be that as it may, it does not seem that Apple is too concerned, since the company from Rio hardly operates in a territory and is hardly known. We will remain attentive to any information in this regard, although the verdict could take years to be made public.