Google confirms that its browser will incorporate an ad blocker in 2018 — 2022
Google states that from next year 2018, your browser will block advertising in both its web and mobile version. it was coming rumoring since last April and it has already become a reality.
Goodbye annoying ads
Vice President of Ads and Commerce Sridhar Ramaswamy announced that Google's goal is to build a better web for everyone by eradication of intrusive advertising , without the need to completely eliminate all advertising, because for many websites this is their only source of income.
The vast majority of online content creators finance their work with advertising. That means they want the ads that run on their sites to be compelling, useful, and engaging – ones that people actually want to see and interact with. But the reality is that it's very common for people to find annoying, intrusive ads on the web – like the kind that play music unexpectedly, or force you to wait 10 seconds before you can see page content. These frustrating experiences can lead some people to block all ads – taking a huge toll on the content creators, journalists, web developers, and photographers who rely on ads to fund their content creation.
Google's effort to deal with ads has been complex. Their first objective was to make a ad filter in which only those that are not intrusive or annoying are displayed. To do this, he enlisted the help of the Coalition for Better Ads, an industry group dedicated to improving online ads. Thanks to them, they could determine which ads should be blocked.
According to this group, certain ad formats, popups, auto-play ads with audio and ads with countdown timers they are the ones rated negatively by users, so they will be the first to block. Even Google-owned ads will be blocked on websites that don't meet Chrome's guidelines, the company announced.
To avoid surprises on our websites, Google has published a ad experience report , where he provides examples of annoying ad experiences, and a best practice guide to address these issues, thereby helping publishers to understand how the standards apply to their own websites.
The advantage of this new function by Google is that we will not need to download any type of external program or extensions to benefit from this improvement.
What do you think of this new measure to deal with annoying ads on some websites?
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