Disney +'s tactic to compete with Apple TV +, Netflix and HBO — 2022

We have already commented on some occasion how the current dynamics of users tend to move away from traditional television to focus on streaming content viewing platforms such as Netflix or HBO. Apple already announced last March how its new service called Apple TV + will be and that it intends to fully enter this sector. Now we see how companies like Disney are also betting on this type of platform. Below we analyze precisely the tactic of the latter with which it intends to dethrone the current companies that are on the podium of this type of content.

Apple TV + vs Disney +: release date, prices and compatible devices

Several months before the presentation of Apple TV + by the apple company, we already knew some of the content that this platform would have. Movies and series with renowned actors and a high production cost seem to be the source of pride for those from Cupertino with their platform. However, its official launch is still not very clear, althoughwe advanceda few days ago November could be the key month.

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The announcement of the arrival of Disney + a few months ago was a great joy for millions of people, fans of the classic films of the great American company. Now the company is in the middle of D23 Expo in which it has already advanced data relevant to its streaming platform.

According to media reports such as CNET , the Disney+ platform would have a subscription of $6.99 per month , which could be translated into euros in similar figures. Apple TV + for its part would have a rate that would be around 10 dollars a month . And despite the fact that the difference between the two services is around €3, the truth is that there are succulent differences between the two that could make us opt for one or the other at a given moment in case we did not want or could not acquire both.

As to compatible devices With these services, it is expected that both iOS and Android devices will be compatible with the Disney + service. The same will happen with Windows and Mac computers. However, regarding Apple TV + we are only guaranteed that it will be present in the entire apple ecosystem, including Apple TV receivers. We think that they should also be available on other systems such as Android or Windows if Apple really wants to bet heavily on the arrival of its platform to as many of the public as possible.

The content of both platforms is expected to be of the highest possible quality, with productions in 4K for both services. However, the amount of content seems to be higher at Disney , which would have its extensive catalog of movies and series while on Apple TV + we would initially have a reduced number of content , which could be a main obstacle for users to be willing to pay more than on the aforementioned Disney platform.

For months it was rumored that Apple could delay the launch of its streaming service precisely due to the lack of content it would have, however it is likely that events such as the arrival of new competitors have precipitated its release on the market. However, it should be noted that Apple TV + could have third-party content such as HBO to nurture its platform until it can take over its own content.

Be that as it may, it seems clear that the streaming war is about to reach its peak and not only will the new and aforementioned platforms be involved, but the already established Netflix and HBO could be forced to make some changes if they want. continue to be the favorites of the general public.

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