Apple's Product RED, what is it and what benefits does it have? — 2022

Apple stands out for having a very remarkable supportive side in many areas of society today. One of the most notable ways that Apple has to raise money is with its range of (PRODUCT)RED products, characterized by having a red color in its exterior design. In this article we explain everything you need to know about Product Red and everything behind this collection.

What is (PRODUCT)RED?

Product Red is a brand that encompasses numerous relevant companies in the world such as American Express, Converse, Emporio Armani, Microsoft and Apple among others. Its objective is to allocate a part of the profits generated by the products categorized as RED to a charitable cause. Specifically, it is destined for the Global Fund to Fight AIDS, tuberculosis and Malaria, although it is also being used for other causes depending on the situation that humanity is going through.

equipment product RED



To go to the origin of this brand, we must go back to the year 2006 when the U2 frontman Bono and Bobby Shriver of Debt AIDS Trade in Africa They created this brand. Obviously, all the companies that release products under this name and in red receive significant media coverage, increasing their sales. Obviously, in exchange for this, as we have previously mentioned, a small donation of the benefits is made.

brand principles

As can be inferred from the name of the charitable foundation, the percentage of profits goes mainly to different AIDS research and prevention policies. In this way, it is about being able to show the most supportive side of society when making the purchase of these products. At this time Apple has been able to raise more than 200 million dollars that have been directed to this policy. Obviously Africa is one of the continents where there is a greater affectation by this disease. In this there are hardly any means to deal with AIDS or in terms of prevention and obviously neither in terms of treatment. In addition, funds have also been allocated to the education of the youngest, especially girls, to try to strengthen the development of this continent, which for the most part is underdeveloped.

Obviously (PRODUCT)RED asks its partners to defend its same principles in a common way. It is not logical that a company that overwhelms the rights of the most disadvantaged people is within the brand. So far these requirements have obviously been met and reports are periodically given on what has been achieved with all this money raised. Unfortunately it is not quite enough and (PRODUCT)RED is presented as an initiative that invites users to contribute both to these products as well as to other charitable causes. Finally, the basic objective is to give visibility to the problem that exists in Africa and increase the opportunities that the inhabitants of the continent may have.

How much money is contributed

Within PRODUCT(RED) there is no obligation to say how much is contributed for each of the products sold. We as users are not aware of how much is being contributed with our purchase when buying this type of product. Some brands do report these percentages, such as Motorola, which contributes 50%, but Apple and many others keep it 'secret'.

What Apple does make public from time to time is the amount of money that has been raised with its products since it is part of this initiative. This collection is close to 200 million dollars as we have previously commented. Obviously, little by little, the launch of this type of product is intensifying, reaching an increasing range of products. In the beginning, as we will comment below, there were few RED products that were in the Store but little by little they are increasing.

product red

Campaign for COVID-19

Exceptionally throughout 2020, Apple turned around the amount collected for these products. Due to the global problems caused by COVID-19 and the money that is needed for research as well as to help the most disadvantaged people, Apple has offered these benefits to the Global Fund for COVID-19. This exception began in the middle of the year 2020 and was extended until December 31, 2020. In this way, Apple wanted to contribute its grain of sand, apart from making its own donation, to progress in the investigation with the aim of obtaining a vaccine as well as protecting the population that has a higher risk of suffering from this disease and passing it in the worst possible way.

Apple Products RED

There are many products from Apple and its associated brands that have been released with a RED edition. As we have mentioned, in the beginning there were few products where the characteristic red color was chosen, but little by little it is reaching the rest of the Apple brand products.

Accessories Product RED

The range of products that is most focused on Product Red, are undoubtedly the accessories. Every year Apple releases numerous accessories with this color, including protective cases for the iPhone and also for the iPad. In addition, numerous silicones are also launched with this characteristic color, as well as other accessories related to music, such as Beats headphones or speakers from this same brand.

iPhone Product RED

  • iPhone 7
  • iPhone 7 Plus
  • iPhone 8
  • iPhone 8 Plus
  • iPhone XR
  • iPhone 11
  • iPhone SE (2nd generation)
  • iPhone 12 mini
  • iPhone 12

Apple Watch Product RED

  • Apple Watch Series 6

And the Mac and the iPad?

Currently there is no iPad or Mac that has a red Product Red color. Although there is no information that points to the launch of these teams, it is possible that the success that the Apple Watch Series 6 has caused in this color make Apple consider this possibility.

product red apple

Obviously the company encourages users to get one of these products. In this way you are collaborating with a charitable cause that tries to alleviate the effects of AIDS in those most disadvantaged as it is in Africa.