Apple promotes freemium apps on the App Store — 2022

Applications with the business model freemium They have been with us for a long time. Today Apple has dedicated a space to them in the App Store, where we can find apps of all kinds, fromapplications that help you take care of your plants, even very fun games.

This model will be very familiar to you, for example with games that are apparently free but then, in order to advance, you have to pay infinite micropayments in gems, coins or other similar things.

Of course, there are many variants of all of them. The least harmful and that really benefits users is without a doubt that they offer services such as Netflix .

In this business model, you can test the service for one month completely free and then pay a flat fee to view all content through a monthly subscription.

No, the freemium model are not demos


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This business model, which has been transferred to applications, is relatively new, specifically in 2006, where began to become popular . This idea, applied to the App Store, comes to replace the barriers that the user had when downloading an application without being able to test it first.

Today in Europe we enjoy 14 days to return an application if we are not satisfied with what was promised, if it was a wrong purchase or simply because it does not meet our expectations.

If we abuse returns, Apple usually restricts that access to customers , where it forces them to accept a document in which they promise never to return the application, if they do not accept it, they will not be able to continue downloading paid applications.

With the permission of the Wikipedia , we can read the words of Freed Willson, a capitalist who popularized this business model that has managed to boost the income of thousands of developers and companies:

Offer your service for free, possibly supported by advertising but maybe not, acquire many customers through word of mouth, through recommendations and referrals, search engine marketing, etc., and then offer paid value-added services or a enhanced version of your service to your customer base.

In the case of the applications that Apple offers us in the App Store with this business model, we must thank the implementation (quite clear) of information about the payments that we must make if we unlock all the services in full that an app offers us.

The freemium model, interesting but dangerous

Freemium Candy

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With the title of TRY SOMETHING NEW , Apple encourages us to This year, try something new (and free), highlighting some applications across different categories such as entertainment, health and fitness, children, entertainment, wellness and learning and productivity.

The model freemium , which we insist is not a demo, it is quite interesting for us, the consumers. But it can also lead to quite serious danger if we come across applications or games that do not have a purchase limit and that are necessary to advance in it.

An example of this is Candy Crash Saga with the Zeigarnik effect. In it abc diary They explain it to us quite well, where they tell us that According to this theory, incomplete tasks stick in our mind until we solve them satisfactorily.